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William R. Beers |
A graduate of Bentley College, William Beers has established himself as one of the premiere telecommunications and marketing consultants in the United States over the past ten years. He is CEO and President of his own privately held firm WRB Consultants, Inc., which serves the communications needs of a wide-range of leading executives; companies, municipalities, entrepreneurs and intra-company relationships. He is a noted and frequent speaker on the critical need of businesses and entrepreneurs to find a solution-based, service structured, neutral gateway between them and their communications providers. William has also started the process of training for an Ironman triathlon and hopes to accomplish this task sometime in 2011 with the help of partners Kevin Brown, Keith Kober and Joe Turcotte. William has 2 daughters, Emily and Eleanor, and a very supportive wife Kimberly. |
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Kevin Brown |
The driving force and creator behind both WRUN and Project Ironman, Kevin Brown is a motivational force unto himself. A noted motivational speaker, he has raised tens of thousands of dollars for non-profits focusing on recovery and addiction, through his competition in 8 Ironman triathlons. A nationally recognized and award-winning “million dollar club” sales executive, Kevin brings years of extensive educational and sales experience to WRUN. He is Vice President of National Accounts for Connecticut based Thurston Foods Company. Kevin is an 8-time Ironman finisher, and in 2009 completed all 6 Ironman North America events in the same year. Kevin is married to his lovely wife Jennifer, and has four children; Gaetana, Erik, Joshua, and Toni. Read Kevin's articles on the Tri-Nutz blog. |
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Joe Turcotte |
Joe is a founding member of Project Ironman, a Certified Strength & Conditioning Specialist, and a USA Triathlon Certified Coach. An eleven time Ironman triathlon finisher, fitness expert, motivational speaker, philanthropist and fundraiser, Joe's story has inspired thousands. Joe's passion for endurance sports and fifteen plus year career in the fitness industry has allowed him to combine his passion with his desire to raise money for those who may never experience an Ironman finish line. Through his IronPuppy Project, he has raised over $50,000 for Canine Companions for Independence. Joe is a medical research photographer with a degree in information technology and a minor in exercise science. Read Joe's articles on the Tri-Nutz blog. |
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Keith Kober
Senior Vice President of Sales and Marketing |
In 2007 Keith did not own a bike, nor know how to swim, though he had completed a few half marathons. He was invited to go to Ironman Arizona to cheer on a couple of guys, (friends of a friend), Kevin Brown and Joe Turcotte, whom he had never met before. After meeting them and watching Kevin cross his first triathlon finish line and Joe finish his latest Ironman he was hooked and had made new friends for life. Since then Keith has completed two 70.3's and eight Ironmans, including all six in the continental US in the same year together with Kevin. Keith is a 25+ year security industry veteran with experience in sales, marketing, and executive management. He has provided critical infrastructure consulting to clients large and small ensuring the safety and security of their employees. Keith is a very proud father of his three sons: Michael, Jarred and Kevin (Jarred and Kevin are both half marathon finishers!) |
Profit For Charity is a conceptual business model created in part to help defray the costs associated with operating a charitable organization. In recent years it has become clear that many non-profits are required to jump through multiple hoops to achieve financial stability. Once they are able to evolve to the point of operating with a positive cash flow, even more challenges are encountered. Gaining control over financial responsibilities is often made impossible due to legislation, grants and funding requirements, along with desperately needed State and Federal needed support, which has diminished greatly since 2002.
A charity, non-profit, or 501c3 are organizations designed to help those less fortunate. By being forced to manipulate and navigate a never ending cluster of red tape and grant writing criteria an alarming rate of these organizations are forced to close their doors for good. While researching these staggering numbers I found that by combining the moral and ethical corporate and social responsibility of a non-profit, with the revenue generating opportunities of a streamlined S-Corporation, one could conceivably create a contribution vehicle more effective than any ever conceived. Welcome to the Profit for Charity business model!
We started a company with the name What RU Nutz and filed as an S-Corp in January 2009. Our mission is to grow our revenues by selling high end apparel using a variety of monikers. IronNutz, Life is Nutz, What RU Nutz and TriNutz are our existing lines with more planned for the near future! We have taken this unique approach to marketing and have coined it "Inductive Marketing" based upon this methodology. In a traditional business, a company produces a product, brings it to market and slowly niches it out via demographics, median income statistics and market share. We have done just the opposite. We started with the niche market of triathlon. We know from our research that the median income of an Ironman triathlete is $122,000 and triathlon is currently the fastest growing sport in the world. With this knowledge in hand we set out to develop a name for this line of apparel and ultimately, a product.
Our founders are Ironman triathletes and compete in Ironman events throughout the United States. When one considers the undertaking of a 2.4 mile swim, 112 mile bike ride and a full 26.2 mile marathon all in one day, they often respond with "That's Nutz!" So we developed the IronNutz line for triathletes. Our line is progressing nicely and we are coming out with a wide variety of items to satisfy the broad tastes and needs of these athletes.
A portion of all profits from T-shirt sales will go directly to eight smaller charities spread throughout the US. As a startup we set our goal at 10% which is quite aggressive considering we’re starting out with nothing. As we sell our gear, we will advertise the six charities on our tags so the exposure gets into the marketplace for them as well. If we get a large order from a respectable retailer then we could be looking at 250,000 units. That’s 250,000 mailings and advertisements that cost our charities nothing! When someone wears our garments they are advertising our logos to friends and family, and telling folks how they helped six charities by purchasing one item. It feels good to help those less fortunate and if you can get a nice article of clothing in return then everyone wins as far as we are concerned.
Our mission is to raise revenues to the point where our commitment to charitable organizations continue to increase beyond our wildest dreams. The world today is NUTZ and most people are focused on their own lives while walking past all the despair still accumulating right in their own communities. Just because times are tough does not mean we can ignore the ever increasing poverty, addiction and disease in our world today. If nothing else, now is the time to step up and lend a hand because what we all can do together is more than any one person alone!
Our products will be for sale all throughout the world with the monikers: Life is Nutz, What RU Nutz, TriNutz and IronNutz. We will diversify our lines as our revenue increases. Our current charities include; The ARC, Right Turn, Jane Lanes Kids, CCI, EDAR, Leary Firefighters, Franciscan Hospital for Children, and TriROK. These are all smaller charities that are in need of our help so that they can someday grow to be recognized around the globe. We also want to hear about your charities. As a company we have made the decision to allow you to pick your own charity that will benefit from our 10% donation. When you are ready to checkout from our storefront please list the charities name and telephone number and we will contact you if any questions arise. Together we can make a difference so please pass the word and feel good about what you do!
Join the Revolution!