BOSTON, MA--(Marketwire - 12/20/10) - Let's face it, whether you're struggling to finish your work (or find work), make it to the finish line (or the end of the day), or just keep your sanity amid life's chaos, LIFE IS NUTZ. PAID Inc. (OTC.BB:PAYD - News) recognized the huge market opportunity presented by the fledgling LIFE IS NUTZ brand and leaped at the chance to provide marketing and branding services, as well as become an equity partner in the company.

The LIFE IS NUTZ brand lightly and succinctly summarizes so many situations in life, enabling it to virtually explode in the two years since three triathletes launched it. LIFE IS NUTZ, Inc. initially sold lifestyle merchandise, including t-shirts and other sports-related apparel targeted to triathletes, and has since expanded into numerous other markets.

Because LIFE IS NUTZ has such broad relatability, the opportunities are endless.

"Everyone can relate to LIFE IS NUTZ. Let's face it -- it is the new reality for most, if not all, of us!" said Keith Garde, PAID celebrity services president. "LIFE IS NUTZ has already built a substantial following across the globe with their high visibility at triathlons and other sporting events, as well as charitable events. We believe marrying PAID's branding and social media marketing expertise with the LIFE IS NUTZ brand lines will propel them into super brands with cache across a broad demographic. This has the potential to become a multi-million dollar brand while making a difference in the world around us."

PAID Inc. is charged with driving and managing the brand's scalable growth, while creating a compelling message and offering value. PAID will provide its full range of traditional and social media marketing, merchandising, licensing and distribution, product design, video production, website re-design and ecommerce to expand the brand. As part of its equity investment in LIFE IS NUTZ, PAID is financing the inventory and marketing for a set period in exchange for a 10% share in the brand and trademark in perpetuity.

"I feel like we've found a home with PAID," said William Beers, LIFE IS NUTZ CEO. "PAID understands us and our company, and has the business experience and the passion we're looking for to ensure our success. Together with PAID, we are positioned to 'do the right thing' in business and are prepared to lead by our example of designating a portion of profit for charity."

Currently, LIFE IS NUTZ has five major brands, including LIFE IS NUTZ, the flagship brand, that includes What R U Nutz; Tri-Nutz featuring gear for triathletes; Iron-Nutz, a line originally developed for Ironman competitors that has quickly caught on with all types of athletes and in gyms everywhere; and Yoga Nutz, for yoga enthusiasts. LIFE IS NUTZ expects to roll out lines targeted to children and additional sports within the coming months.

Founded on the premise that "We're 'nutz' and we're going to make the world a better place because of it," LIFE IS NUTZ donates 10 percent of gross annual profits from merchandise sales to eight charities: Right Turn, The ARC, Canine Companions for Independence®, EDAR (Everyone Deserves A Roof), The Leary Firefighters Foundation, Franciscan Hospital for Children, Jane Lane's Kids; and The Tri Racing for Our Kids (TriROK) Foundation.

Beers noted, "We have established a healthy balance of giving and receiving. Our success creates value for people in need."

LIFE IS NUTZ is already attracting the attention of major retailers. PAID has produced upgraded new designs and merchandise that are now being test marketed in Road Shows at select BJ's Wholesale Clubs along the Eastern seaboard. Following are the upcoming dates and locations where LIFE IS NUTZ branded items will be available at BJ's:

Boston Area
12/16/10 -12/19/10 200 Crown Colony Dr., Quincy, MA
12/23/10 - 12/26/10 688 Providence Hwy., Dedham, MA
12/30/10 - 01/02/11 66 Seyon St., Waltham, MA
01/06/11 - 01/09/11 5 Ward St., Revere, MA
01/13/11 - 01/16/11 85 Cedar St., Stoneham, MA

DC Area
12/16/10 - 12/19/10 6607 Wilson Blvd., Falls Church, VA
12/23/10 - 12/26/10 101 S. Van Dorn St., Alexandria, VA
12/30/10 - 01/02/11 14123 Noblewood Plaza, Woodbridge, VA
01/06/11 - 01/09/11 9011 Snowden River Pkwy., Columbia, MD
01/13/11 - 01/16/11 16520 Ball Park Rd., Bowie, MD

NYC Area
12/16/10 - 12/19/10 131-07 40th Rd., Ste. A100, Flushing, NY
12/23/10 - 12/26/10 13705 20th Ave., College Point, NY
12/30/10 - 01/02/11 610 Exterior St., Bronx, NY
01/06/11 - 01/09/11 6000 Brush Hollow Rd., Westbury, NY
01/13/11 - 01/16/11 6626 Metropolitan Ave., Middle Village, NY

Philadelphia Area
12/16/10 - 12/19/10 2054 Red Lion Rd., Philadelphia, PA
12/23/10 - 12/26/10 1910 Deptford Center Rd., Deptford, NJ
12/30/10 - 01/02/11 2300 W. Oregon Ave., Philadelphia, PA
01/06/11 - 01/09/11 300 Alan Wood Rd., Conshohocken, PA
01/13/11 - 01/16/11 131 East Kings Highway, Maple Shade, NJ

Miami area
12/16/10 - 12/19/10 7007 SW 117th Ave., Kendall, FL
12/23/10 - 12/26/10 17250 NW 57th Ave., Hialeah, FL
12/30/10 - 01/02/11 10425 Marlin Rd., Cutler Ridge, FL
01/06/11 - 01/09/11 4000 Oakwood Blvd., Hollywood, FL
01/13/11 - 01/16/11 13700 Pines Blvd., Pembroke Pines, FL

LIFE IS NUTZ, so why not show the world you're one step ahead of it?!? Get LIFE IS NUTZ apparel at BJ's or order online at www.LifeIsNutz.com.

About PAID, Inc.:
PAID, Inc., publicly traded under the ticker PAYD, is a one-stop brand management and marketing resource for music, entertainment and sports personalities and organizations, and offers AuctionInc™ online shipping calculation and shopping cart software employing its patented technology to streamline ecommerce. Known for quality and customer service, PAID offers turnkey online, mobile, social media and traditional marketing campaigns, as well as award-winning video & film production, VIP ticketing, web site design, merchandising, ecommerce and fan community management programs. More details are available at www.paid.com.

About LIFE IS NUTZ/What R U Nutz (WRUN):
LIFE IS NUTZ began in 2009 with the extraordinary efforts of three amateur Ironman triathletes from Massachusetts, Colorado and California who have raised hundreds of thousands of dollars for different charities by participating in triathlon and endurance sports events. Ten percent of all WRUN proceeds go directly to charity. More information can be found online at www.LifeIsNutz.com.