Profit For Charity is a conceptual business model created in part to help defray the costs associated with operating a charitable organization. In recent years it has become clear that many non-profits are required to jump through multiple hoops to achieve financial stability. Once they are able to evolve to the point of operating with a positive cash flow, even more challenges are encountered. Gaining control over financial responsibilities is often made impossible due to legislation, grants and funding requirements, along with desperately needed State and Federal needed support, which has diminished greatly since 2002.
A charity, non-profit, or 501c3 are organizations designed to help those less fortunate. By being forced to manipulate and navigate a never ending cluster of red tape and grant writing criteria an alarming rate of these organizations are forced to close their doors for good. While researching these staggering numbers I found that by combining the moral and ethical corporate and social responsibility of a non-profit, with the revenue generating opportunities of a streamlined S-Corporation, one could conceivably create a contribution vehicle more effective than any ever conceived. Welcome to the Profit for Charity business model!
We started a company with the name What RU Nutz and filed as an S-Corp in January 2009. Our mission is to grow our revenues by selling high end apparel using a variety of monikers. IronNutz, Life is Nutz, What RU Nutz and TriNutz are our existing lines with more planned for the near future! We have taken this unique approach to marketing and have coined it "Inductive Marketing" based upon this methodology. In a traditional business, a company produces a product, brings it to market and slowly niches it out via demographics, median income statistics and market share. We have done just the opposite. We started with the niche market of triathlon. We know from our research that the median income of an Ironman triathlete is $122,000 and triathlon is currently the fastest growing sport in the world. With this knowledge in hand we set out to develop a name for this line of apparel and ultimately, a product.
Our founders are Ironman triathletes and compete in Ironman events throughout the United States. When one considers the undertaking of a 2.4 mile swim, 112 mile bike ride and a full 26.2 mile marathon all in one day, they often respond with "That's Nutz!" So we developed the IronNutz line for triathletes. Our line is progressing nicely and we are coming out with a wide variety of items to satisfy the broad tastes and needs of these athletes.
A portion of all profits from T-shirt sales will go directly to eight smaller charities spread throughout the US. As a startup we set our goal at 10% which is quite aggressive considering we’re starting out with nothing. As we sell our gear, we will advertise the six charities on our tags so the exposure gets into the marketplace for them as well. If we get a large order from a respectable retailer then we could be looking at 250,000 units. That’s 250,000 mailings and advertisements that cost our charities nothing! When someone wears our garments they are advertising our logos to friends and family, and telling folks how they helped six charities by purchasing one item. It feels good to help those less fortunate and if you can get a nice article of clothing in return then everyone wins as far as we are concerned.
Our mission is to raise revenues to the point where our commitment to charitable organizations continue to increase beyond our wildest dreams. The world today is NUTZ and most people are focused on their own lives while walking past all the despair still accumulating right in their own communities. Just because times are tough does not mean we can ignore the ever increasing poverty, addiction and disease in our world today. If nothing else, now is the time to step up and lend a hand because what we all can do together is more than any one person alone!
Our products will be for sale all throughout the world with the monikers: Life is Nutz, What RU Nutz, TriNutz and IronNutz. We will diversify our lines as our revenue increases. Our current charities include; The ARC, Right Turn, Jane Lanes Kids, CCI, EDAR, Leary Firefighters, Franciscan Hospital for Children, and TriROK. These are all smaller charities that are in need of our help so that they can someday grow to be recognized around the globe. We also want to hear about your charities. As a company we have made the decision to allow you to pick your own charity that will benefit from our 10% donation. When you are ready to checkout from our storefront please list the charities name and telephone number and we will contact you if any questions arise. Together we can make a difference so please pass the word and feel good about what you do!
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